The Com Daily

How To Obtain Backward Links

I am sure that most people who have a website are looking into ways to help them to attract more people to read their site. There are many differing opinions on the best way to go about doing this but one thing that most people agree on is that it is essential to build up the number of backward links that point to your site. The question is how do we obtain these links?

It is always best to try to get other websites from the same industry as your own to add a link to your site on their site (on the homepage if possible). This is not as easy as it might seem as most of these people will be reluctant to do so. There have been many an hour spent, on the phone, via e-mail and even via letter – with me asking every man and his dog whether they would be willing to give me a link. Even when only one person agreed to my request after phoning up thirty people, I was happy. I am hoping that the link will stay on this site for a very long time, the longer it does the more value it will be worth to me. This is the value of any backward link. If the page where my link has been added is a high traffic page or has a high page rank value then I am even more fortunate. As an example the link would be of far greater value to my site if it was placed on a page with a page rank five rather than a page with a page rank two.

How many backward links should I be aiming to obtain?

In my humble opinion you have to be careful not to build up the number of these backward links too quickly. It should be an ongoing project throughout the life of the website, this is the art of any decent web promotion service. Just think about the potential benefits of gaining all of these links each and every week for let’s say 5 years, you would dominate your niche at this stage you would have thought. Where it can go wrong is if you obtain:

In the first week around ten

none in weeks two, three and four

three hundred in week five

none in weeks six, seven and eight

two hundred in week nine

This could well cause you a few problems as this is not exactly a regular pattern, or at least it will not be in the eyes of Google and could well raise a red flag. This could quite easily raise a red flag with the search engines.

There is no quick fix, hard work pays off and we all need to have patience. I always look to the long term and believe in time the work I put in today will be of great benefit to me tomorrow.

Other ways of obtaining links is by:

Writing articles – possibly by using an article submission service

Purchasing a text link ad

I personally prefer the article marketing option; this is something that has worked for me over a sustained period of time. It can be quite boring to write these articles in some peoples opinion and in a way I agree. There is no gain without pain as my gym instructor once said; and let’s face it writing articles each and every day can be quite painful in the brain development sense. I try to ensure that each article that I write is informative and offers the reader some hopefully good advice. I am somebody who now understands the full value of article marketing and this has enabled me to become far more dedicated than I used to be. I now write, on average, thirty articles per month. It does not really matter what type of website you have whether it is to do with composite doors, regarding DVD authoring or about flyer printing, article marketing works.

I wish you every success with your link building campaign.