The Tupperware Corporation NYSE: TUP develops and sells Tupperware branded products.
Company history
The Tupperware developed by Earl Tupper (1907-1983) consists of plastic containers used in households often to contain food and keep it airtight. The formerly patented "burping seal" is a famous aspect of Tupperware, which distinguished it from competitors. It was developed in 1945.
Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. Brownie Wise (1913-1992), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence, cult of personality among women who sold Tupperware, and some of the famous "jubilees" celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known, at a time when women came back from working during World War II only to be told to "go back to the kitchen," as a method of empowering women, and giving them a toehold in the post-war business world.
In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. It is believed that Tupper objected to the expenses incurred by the jubilee (and other similar) celebrations of Tupperware, and somewhat to Wise's style.
An original Tupperware party was organised by a Tupperware lady (so named due to the high prevalence of women), who invited friends and neighbours into her home to see the product line. The distributors were organised in a multi-level marketing structure with salespeople at the bottom, managers over them, and distributors at the top level.
Tupperware remains a strong brand name and is still sold through parties as well as kiosks in shopping malls and online.
External links
- Tupperware websitehe:טאפרוור
Search Term: "Tupperware_Corporation"
Categories: Companies traded on the New York Stock Exchange | Kitchenware | Containers
